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BUSINESS ACUMEN

The Business Acumen course is designed to improve an individual's understanding of their own business, how to enhance its moving parts, scale it beyond its core offering and create a vehicle for improving its overall financial performance.

Course Learning Outcomes

On completion of the course delegates will be able to:

  • Understand the key demographics the business serves and how to reach and communicate with them.
  • Identify the businesses key drivers for growth and their relationship to each other.
  • Interpret and understand key business data and analytics.

Content Overview

The Coaching Academy includes an extensive business course covering all aspects of operating a health and fitness business helping coaches to develop long term, sustainable and profitable business models.

The Business Acumen course is designed to improve an individuals understanding of their own business, how to enhance it’s moving parts, scale it beyond its core offering and create a vehicle for improving its overall financial performance.

MODULE 1 - BUSINESS STRATEGY

This module is designed to increase your knowledge and understanding of strategic management and strategic issues within your business. It will introduce you to a range of contemporary issues encountered within your organisation and teach you how to build and develop dynamic strategies to deal with these issues.

MODULAR CONTENT

Understanding your business Understanding your demographic Psychographics and Market Segmentation The Industry Time Management Business Acumen Review Business Analysis And Brand Identity Defining And Building Your Personal Brand Part One Defining And Building Your Personal Brand Part Two Mission Statement Goals And Objectives Business Segmentation And Customer Service Brand Perception Part One Brand Perception Part Two Developing A Business Strategy Part One Developing A Business Strategy Part Two Executing Your Strategy Scaling your Business Taking your Business Online

MODULE 2 - BUSINESS FINANCE

The finance module introduces you to business formation and the financial responsibilities of your organisation. It addresses financial and time management, investment and budgeting decisions within your business

MODULAR CONTENT

Understanding Business Formation And Revenue Business Budgeting Developing a Marketing Budget Business Accounting Understanding Customer Value

module 3 - sales and marketing

Sales and Marketing is an essential part of the success of any business. Module three looks at how we appeal to our key demographics and how to communicate effectively with them. It addresses the retention of clients and the overall value placed on offerings across the business. How we upsell and scale our current business offerings to ensure lifetime business growth.

MODULAR CONTENT

Audiences And Media Social Media Channels Writing Content Agglomeration Of Your Audience And Business Expansion Mastering Facebook Part I Mastering Facebook Part II Consumer Behaviours And Leveraging Social Media Mastering Twitter Mastering Instagram Content Creation And Editing Getting A Grasp Of Analytics Content Marketing And Social Analytics Further Social Analytics New Content Or Content Curation Knowing, Liking And Trusting How to Leverage and Monetise yourself Audience Acquisition and Building Customer Loyalty Secondary Revenue Streams Within Your Core Business Online Personal Training Part One Online Personal Training Part Two Online Personal Training Part Three Packages Prices and Insecurities Planning Events Creating a Marketing Strategy Developing a Marketing Budget Driving Sales Digital Marketing vs Traditional Marketing

module 4 - LEADERSHIP AND MANAGEMENT

Module four serves to enhance your leadership and management skills by exploring a wide range of key topics that will enhance your knowledge, skills and project effectiveness, including leadership styles, organisational cultures, staff development, teamwork, and management research.

MODULAR CONTENT

The Difference between Leadership and Management Creating A Winning Company Culture Hiring to Grow your Business

Course Learning Outcomes

On completion of the course delegates will be able to:

Understand the key demographics the business serves and how to reach and communicate with them.

Identify the businesses key drivers for growth and their relationship to each other.

Interpret and understand key business data and analytics.

Average Learning Hours/week 2-4

Full Access to E-learning area and Exclusive members content

52+ Certified Business Lessons

10 CPD points upon completion (CIMSPA)

Fully delivered online content available worldwide.

Access to the ACA private community group

Exclusive ACA Discounts including seminars and our preferred partners.

  • I’ve 2 degrees and quite a few courses done over the years and I can safely say this was the best investment i’ve ever made. You have created something very special.

    Matt Cooney

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Frequently asked questions

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